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Principles of Marketing, Chapter 7 Summary - Customer-driven marketing strategy: creating value for target customers
Karel de Grote Hogeschool / Business Management (International Business) / Principles of Marketing Principles of MarketingPrinciples of Marketing, Chapter 4 Summary - Managing marketing information to gain customer insight.
Karel de Grote Hogeschool / Business Management (International Business) / Principles of Marketing Principles of Marketing by Philip KotlerPrinciples of Marketing, Chapter 3 Summary - Analyzing the marketing environment
Karel de Grote Hogeschool / Business Management (International Business) / Principles of Marketing Principles of Marketing by Philip KotlerPrinciples of Marketing, Chapter 2 Summary - Company and Marketing strategy: building customer relationships.
Karel de Grote Hogeschool / Business Management (International Business) / Principles of Marketing Principles of MarketingPrinciples of Marketing, Chapter 14 Summary - Engaging customers and communicating customer value: integrated marketing communications strategy
Karel de Grote Hogeschool / Business Management (International Business) / Principles of Marketing Principles of MarketingPrinciples of Marketing, Chapter 8 Summary - Products, Services and brands: building customer value
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Upload documentPrinciples of Marketing, Chapter 5 Summary - Consumer Markets & Buyer Behavior
Karel de Grote Hogeschool / Business Management (International Business) / Principles of Marketing Principles of MarketingPrinciples of Marketing, Chapter 1 Summary - Creating and capturing consumer value
Karel de Grote Hogeschool / Business Management (International Business) / Principles of Marketing Principles of MarketingPrinciples of Marketing, Chapter 20 Summary - Social responsibility and ethics
Karel de Grote Hogeschool / Business Management (International Business) / Principles of Marketing Principles of Marketing
Principles of Marketing van Philip Kotler is het meest gebruikte boek over marketing. Het boek legt
uit hoe je de waarde kunt creëren om relaties met klanten op te bouwen en te onderhouden. Om
marketing tot leven te brengen, staat dit boek vol met interessante voorbeelden, verhalen en
marketingmethoden over echte bedrijven, zoals Amazon. Daarnaast is online marketing volledig
geïntegreerd. Dit heeft een meerwaarde om je op een innovatieve, maar ook praktische. plezierige
en actieve manier kennis te laten maken met moderne marketing.
Deze internationale, Engelstalige editie wordt in Nederland op veel HBO opleidingen gebruikt. Op Knoowy zijn ook samenvattingen te vinden van het Nederlandstalige boek Principes van Marketing.