Below are summaries, lecture notes, study guides and practice exams for Strategic Marketing and Strategic Management of International Business at Zuyd Hogeschool. When you have documents yourself that can be shared among students, please upload them to aid other students with studying. Every time someone downloads your document, you will be rewarded.
Preparations Exam Strategic Marketing and Strategic Management every possible question is covered e.g.; Problem statement Central question Company objectives Research objective Research questions Macro (DESTEP) Meso (PORTER) Micro (7S model) SWOT ...
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