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Grondslagen van de marketing - H1

Grondslagen van de marketing - H1

Aantekeningen over het boek 'grondslagen van de marketing'

Het document bevat duidelijke aantekeningen met afbeeldingen en voorbeelden over:
- Het 4C-model
- Doelgroep (algemeen)
- Accountability
- micro-, meso- en macro-marketing
- bedrijfskolom
- kopers- en verkopersmarkt
- maatschappelijk marketingconcept
- digitale duurzame marketing
- maatschappelijk marketingconcept
- transactiemarketing & relatiemarketing
- De 3 R's
- Life time value
- customer equity
- sleuteltaken van de marketing

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Isa Riezebos

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