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Samenvatting strategisch management - marketingplanning

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Samenvatting strategisch management - marketingplanning

Samenvatting voor het strategisch management, gebaseerd op het boek 'Marketingplanning'

Inhoud:
1. Strategische planning, de start
2. Interne analyse
3. Externe analyse
4. SWOT-analyse
5. Strategische keuzes en doelstellingen
6. Vertaling strategisch basisplan naar specifieke deelplannen (Beperkter)

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Lorenz Aerts

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