Individual Assignment Brief & Instructions
Module: Understanding the Consumer
Module Code: QB3503
Date of Issue: 27th January 2021
Submission Deadline: 2400hrs (midnight) Thursday 29th April 2021
Assessment Weighting: 70% of total marks for the course
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1. General Instructions:
1.1 Word Count
2,500 words. This excludes, Cover Sheet, Table of Contents, References and Appendices. Word count should not be exceeded (an allowance of +/ - 10% of the stated value is allowed).
1.2 Referencing
The Harvard (also known as Author/Date) system of referencing should be used for all submissions. For guidance on the Harvard System, please see this quick guide: ugedu010.pdf (abdn.ac.uk)
Figures & Tables
All figures and tables should have a number, clear description and note any source reference(s) used in their creation.
Presentation and Submission of Assignment
Essay to be submitted in MS Word.
Assignments should be typed using 11-point font size (Arial), with 1½ line spacing and a 4 cm margin on the right-hand side of the page. All pages must be numbered.
Your essay must be submitted via MyAberdeen by:
12pm (Midnight) on Thursday 29th April, 2021.
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