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An analysis of actual or potential sources of low end or high-end disruption in the global smartphone industry.
Disruption of the global smartphone industry.
Index
1. Introduction
2. An analysis of Christensen’s theory
2.1 Two types of disruption
2.2 Sustaining technologies
3. An overview of the Smartphone industry using Christensen’s theory
3.1 Smartphone industry statistics
3.2 Incumbent’s perspective
3.3 New entrant’s perspective
4. Conclusion
5. References
3566 words including references
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Specifications
- School: UoL
- Course: Marketing & Management
Document
- Section: Homework & Assignments
- Made on: 03-24-2018
- Type: .pdf
- Pages: 13
- Language: English
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