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Why Apple Inc changed its strategy after facing a major crisis in 1997
This report summaries the events that caused Apple to face a major crisis in 1997, focussing on the strategic changes made by Steve Jobs in order to transform Apple into a profitable company. Particular attention is paid to the company’s new corporate strategy, the environment in which it operates and how, as of 2012, it still follows the course of action developed by Steve Jobs. The report also makes predictions about the future of the technology industry, on the basis of the information collected and analysed. 3278 words including references.
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- School: UoL
- Course: Marketing & Management
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- Section: Summaries
- Made on: 03-24-2018
- Type: .pdf
- Pages: 15
- Language: English
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