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Marketing - Antwoorden studievragen (samenvatting) van alle papers: customer equity, green marketing, fragile, customer experience, multi-channel retailing to omni-channel retailing, colors

Marketing - Antwoorden studievragen (samenvatting) van alle papers: customer equity, green marketing, fragile, customer experience, multi-channel retailing to omni-channel retailing, colors

Marketing - Antwoorden studievragen van de papers.
Deze antwoorden kunnen gezien worden als een goede samenvatting en coveren de vragen van het examen.

- Customer equity drivers and future sales - Verena Vogel, Heiner Evanschitzky, & B. Ramaseshan
- Green marketing - Rosa Maria Dangelico, Daniele Vocalelli
- frAGILE-Is NextGen-marketing more chemistry than science - JOERI VAN DEN BERGH KATIA PALLINI - INSITES CONSULTING
- Understanding customer experience throughout the customer journey - Katherine N. Lemon & Peter C. Verhoef
- From multi-channel retailing to omni-channel retailing
- When colors backfire The impact of color cues on moral judgment - Tine De Bock, Mario Pandelaere, Patrick Van Kenhove

KuLeuven - Campus Brussel - Schakelprogramma Handelswetenschappen

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