Principles of marketing chap 18

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  Principle of marketing 18 edition - summaries chapters 1, 2, 3, 5, 7, 18, 19

  By MorganH on 03-22-2022

  $ 8,57 40 pages 1 downloads

  A summaries of the main details of the chapters 1, 2, 3, 5, 7, 18, 19 of the book Principles of MARKETING by Philip Kotler.

  Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB

  A summaries of the main details of the chapters 1, 2, 3, 5, 7, 18, 19 of the book Principles of MARKETING by Philip Kotler.

  Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB

  $ 8,57 40 pages 1 downloads
  
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  Principles of Marketing Chap 19

  By MorganH on 03-13-2022

  $ 2,13 7 pages 1 downloads

  In this chapter, we extend these fundamentals to global marketing. Although weve discussed global topics in each previous chapterits difficult to find an area of marketing that doesnt contain at least some international elementshere well ...

  Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB

  In this chapter, we extend these fundamentals to global marketing. Although weve discussed global topics in each previous chapterits difficult to find an area of marketing that doesnt contain at least some international elementshere well ...

  Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB

  $ 2,13 7 pages 1 downloads
  
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  Principles of marketing chap 7

  By MorganH on 03-13-2022

  $ 2,13 7 pages

  This chapter looks further into key customer valuedriven marketing strategy decisions dividing markets into meaningful customer groups (segmentation), choosing which customer groups to serve (targeting), creating market offerings that best serve targete...

  Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB

  This chapter looks further into key customer valuedriven marketing strategy decisions dividing markets into meaningful customer groups (segmentation), choosing which customer groups to serve (targeting), creating market offerings that best serve targete...

  Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB

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  Principles of marketing chap 1

  By MorganH on 03-13-2022

  $ 2,13 6 pages

  This first chapter introduces you to the basic concepts of marketing. We start with the question: What is marketing? Simply put, marketing is engaging customers and managing profitable customer relationships. The aim of marketing is to create value for cu...

  Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB

  This first chapter introduces you to the basic concepts of marketing. We start with the question: What is marketing? Simply put, marketing is engaging customers and managing profitable customer relationships. The aim of marketing is to create value for cu...

  Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB

  $ 2,13 6 pages