summary of The Discipline of Business Experimentation (Thomke & Manzi, 2014) referencing of the course week 7 of innovation based on Knowledge management & the dark side of innovation
- To discover if a truly novel concept will succeed, you must subject it to a rigorous experiment
- Ideas that are really innovative typically go against managers experience and intuition and conventional wisdom
- Rigorous testing can help to make decisions; business experiments
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Add document to cartBachelor' student at Rug, University of Groningen in International business and management (Second Year)
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