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Summary required readings and articles - Customer Models RUG
Summary of the required readings and articles for the course customer models at the university of Groningen:
- Modeling markets by Leeflang et al. (2015): Chapter 1, 2, 8 (p.261-278, 285-288), 9 (p.322-325)
- Advanced individual demand models by Fok (2017)
- A logit model of brand choice calibrated on scanner data by Guadagni&Little (1983)
- The entry strategy of retail firms into transition economies by Gielens et al. (2007)
- The impact of instant reward programs and bonus premiums on consumer purchase behavior by Minnema et al. (2017)
- Social effects on customer retention by Nitzan et al. (2011)
- Marketing communication drivers of adoption timing of a new e-service among existing customers by Prins et al. (2007)
- Determining influential users in internet social networks by Trusov et al. (2010)
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- School: Rijksuniversiteit Groningen
- Course: Marketing
- Subject: Customer Models
- All documents for this course ›
- Course code: EBM076A05
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- Section: Summaries
- Made on: 06-14-2022
- Type: .pdf
- Pages: 29
- Language: English
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Subjects of Marketing - Rijksuniversiteit Groningen
More Marketing ›companies, brands, and consumers consumer psychology customer management customer models data engineering for mads data science methods for mads digital marketing intelligence international marketing market models marketing communication retail & omnichannel marketing statistical learning in marketing strategic marketing
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