Reflection course Entrepreneurial marketing

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  Entrepreneurial Marketing articles summary

  By IanRug-Strategic innovation management. on 02-01-2022

  $ 9,63 45 pages

  Article summaries of the mandatory 28 articles. See the first pages for the literature list. Minor - Innovation and Entrepreneurship. University of Groningen. Course = Entrepreneurial Marketing.

  Rijksuniversiteit Groningen / Bedrijfskunde / Entrepreneurial Marketing

  Article summaries of the mandatory 28 articles. See the first pages for the literature list. Minor - Innovation and Entrepreneurship. University of Groningen. Course = Entrepreneurial Marketing.

  Rijksuniversiteit Groningen / Bedrijfskunde / Entrepreneurial Marketing

  $ 9,63 45 pages
  
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  Summary Crossing the chasm - Moore

  By Rondal F. on 10-22-2012

  $ 5,35 17 pages 9 downloads

  Summary of the complete book Crossing the chasm by Geoffrey Moore. Crossing the chasm is the bible for entrepreneurial marketing. It tells us how to cross the chasm. In others words, how to reach the mainstream customer. In the end that's where we want to...

  TU Eindhoven / Innovation Management / Entrepreneurial marketing

  Summary of the complete book Crossing the chasm by Geoffrey Moore. Crossing the chasm is the bible for entrepreneurial marketing. It tells us how to cross the chasm. In others words, how to reach the mainstream customer. In the end that's where we want to...

  TU Eindhoven / Innovation Management / Entrepreneurial marketing

  $ 5,35 17 pages 9 downloads
  
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  Case Taking Flyht: Crossing the chasm

  By Rondal F. on 12-22-2012

  $ 3,20 6 pages 5 downloads

  This assignment I created during the course entrepreneurial marketing. It deals with a summary of the case, Abell's model, Roger's model, and the bowling alley concept. It was graded with a 6.8.

  TU Eindhoven / Innovation Management / Entrepreneurial marketing

  This assignment I created during the course entrepreneurial marketing. It deals with a summary of the case, Abell's model, Roger's model, and the bowling alley concept. It was graded with a 6.8.

  TU Eindhoven / Innovation Management / Entrepreneurial marketing

  $ 3,20 6 pages 5 downloads
  
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  Case Emotiv, thoughts that count

  By Rondal F. on 12-23-2012

  $ 3,20 6 pages 4 downloads

  This assignment I created during the course entrepreneurial marketing at the TU Eindhoven. It deals with a summary of the case, pros and cons of the console market, the guitar hero analogy, pricing, and distribution channel. It was graded with a 7.

  TU Eindhoven / Innovation Management / Entrepreneurial marketing

  This assignment I created during the course entrepreneurial marketing at the TU Eindhoven. It deals with a summary of the case, pros and cons of the console market, the guitar hero analogy, pricing, and distribution channel. It was graded with a 7.

  TU Eindhoven / Innovation Management / Entrepreneurial marketing

  $ 3,20 6 pages 4 downloads