In the three decades, researchers from around the globe have spent their time trying to find out the reason for success in some companies while others fail. This pulls us back to the literature on strategic management, which turns out to be free advice for business (Wang, 2017).Competitive advantage is developed when a business acquires characteristics that make it outstanding. Various theories can explain competitive advantage and its influence in the management world. This study aims to provide an overview of different trends that have been explored and their results in specific areas of the world of business.
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