The purpose of this assignment is to give you the opportunity to reflect on the theory and practice of international marketing. Based on your experience of operating as an international marketing manager, you are required to reflect on the performance of t...
UoL / Marketing & Management /Nepal: Development, Obstacles and Remedies. Index 1. Executive summary 2. Introduction 3. Development indicators 4. Underdevelopment: obstacles and remedies 4.1 Poverty 4.2 Corruption and political instability 4.3 Trade and economic growth 4.4 Income i...
UoL / Marketing & Management /international consortium investigative journalists ICIJs Exposure of 343 Large Companies Tax Deals in Luxemburg leaks.
UoL / Marketing & Management /This essay discusses the challenges met by organisations in relation to their ability and/or willingness to satisfy consumers' needs. Whether an organisation chooses to focus on consumers needs or not, it will be presented with specific challenges, whic...
UoL / Marketing & Management /This research investigates the reasons behind IKEAs remarkable success in Shanghai, China. After opening its first Shanghai-based store in the late 1990s, IKEA decided to open two more stores in order to accommodate local consumers demand for its fur...
UoL / Marketing & Management /This essay discusses how IKEA has changed during the past few years, focussing on its approach to human resource management, leadership and employee retention. It will also evaluate the impact of the companys strategy on its competitiveness and growth.
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Upload documentFor an organisation of your choice, critically assess whether the marketing mix contributes to the success of that organisation. IKEA, marketing mix, 4Ps of marketing
UoL / Marketing & Management /The current practices of HRP are insufficient to meet the future resourcing requirements of the workplace. 1. Introduction 2. Human resource planning as a dynamic process 3. Different approaches to human resource planning 4. The effects of globalisation...
UoL / Marketing & Management /This report focuses on Herborist, a brand which was founded in China but targets the global market. Observations will be made about the companys domestic market, i.e. China, as well as the reasons why it would benefit from international expansion. SWOT ...
UoL / Marketing & Management /What forms of management do organisations need if they are to remain effective in the 21st Century? McDonaldisation.
UoL / Marketing & Management /An Analysis of eBays 2014 Security Breach. This report analyses the cyberattack which compromised one of eBays databases in 2014, attempting to identify its root causes and consequences. The facts and observations presented in the following sections ...
UoL / Marketing & Management /Dissertation. Modern event industry is stronger than it was in the past, as there is a growing number of people holding and attending events. In England, for example, it is not unusual for people to go out every night and attend all kinds of events. Becaus...
UoL / Marketing & Management /Discuss some of the dilemmas surrounding issues of corruption that multi-national corporations may face. To illustrate your discussion you should refer to at least one of the following: facilitation payments, corporate hospitality and nepotism. Index 1. ...
UoL / Marketing & Management /Define the following concepts: Competitive advantage, Industrial Organisation, Resource-Based View, Strategic Purpose, Porters Value Chain Analysis, Ansoffs matrix, Mergers and Acquisitions , Ethics/responsible management
UoL / Marketing & Management /Cultural issues are one of the main reasons why international collaborations fail true or false? Table of Contents 1. Introduction 1 2. Causes of failure 2 2.1 Cultural dimensions 3 2.2 Communication 6 2.3 Cultural conflicts 8 2.4 Other risks 10 3. C...
UoL / Marketing & Management /1. Critically evaluate Vodafones strategic positioning in relation to the growing dominance of their providers. 2. In the light of the dilemma between global integration and local responsiveness Vodafones international strategy can be described as g...
UoL / Marketing & Management /Critically evaluate the statement that understanding organisational behaviour is important to organisational success. 889 words including references.
UoL / Marketing & Management /Critical success factors associated with various financing methods, i.e. Angel investors, Self-financed start-ups and Crowfunding .
UoL / Marketing & Management /Design thinking by Tim Brown. Critical article review. "Tim Browns paper revolves around design thinking, which he defines as a methodology focussed on human-centred innovation activities (...)".
UoL / Marketing & Management /Case study. The essay analyses Colby Hospital NHS Trusts issues and recommends a number of cost-effective interventions aimed at improving its nursing performance, employee and patient satisfaction. 2400 words including references
UoL / Marketing & Management /