Here you can find summaries for the course Marketing & Management. Prepare for the exams with practice exams and lecture notes for example Marketing and creativity and innovation. Filter for the subject you need help with and use the available documents to improve your grades.
The importance of the present study lies in its explorative and analytical approach, which may help multinational organizations decide how to deal with conflicts between organizational culture and national culture when they have one or more subsidiaries ov...
UoL / Marketing & Management /This research investigates the reasons behind IKEAs remarkable success in Shanghai, China. After opening its first Shanghai-based store in the late 1990s, IKEA decided to open two more stores in order to accommodate local consumers demand for its fur...
UoL / Marketing & Management /Dissertation. Modern event industry is stronger than it was in the past, as there is a growing number of people holding and attending events. In England, for example, it is not unusual for people to go out every night and attend all kinds of events. Becaus...
UoL / Marketing & Management /Audi's marketing mix, analysis of marketing strategies, emphasis on Audi's R8 V10. 1735 words including references.
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