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Summary of the book 'Consumer Behavior' of Hoyer, Macinnes and Pieters (7th edition), used for the course Consumer Behavior 2018/2019 (Radboud University). Chapter 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 and 17 are included.
Radboud Universiteit Nijmegen / Business Administration / Consumer Behavior Consumer Behavior by Hoyer, MacInnis, PietersSummary of the book 'Consumer Behavior' of Hoyer, Macinnes and Pieters (7th edition), used for the course Consumer Behavior 2018/2019 (Radboud University). Chapter 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 and 17 are included.
Radboud Universiteit Nijmegen / Business Administration / Consumer Behavior Consumer Behavior by Hoyer, MacInnis, PietersSummary of the chapters 2-14 from Consumer Behavior written by Wayne D. Hoyer Deborah J. MacInnis and Rik Pieters 6th International edition. Part 2 The Psychological Core Chapter 2-6 Part 3 The Process of Making Decisions Chapter 7-10 Part 4 The Consumers ...
Tilburg University / Bedrijfseconomie / Marketing/Consumer Behavior Consumer Behavior by Wayne D. Hoyer, Deborah J. MacInnis and Rik PietersSamenvatting compleet hfst 1 t/m 14. Summary Consumer Behavior chapter 1 -14
Tilburg University / Bedrijfseconomie / Marketing 2 Consumer Behavior by Hoyer et al.Uitgebreide samenvatting van Consumer Behavior, 9e druk van Leon G. Schiffman en Leslie Lazar Kanuk. ISBN: 9780131869608. Dit uittreksel van Consumer Behavior is met zorg samengesteld en is goed te gebruiken als ondersteuning bij het studeren. Het boek is...
Consumer Behavior by Leon G. Schiffman, Leslie Lazar KanukThe summary is written with care and comes with high-quality images tables and figures. The summary will be updated constantly so please feel free to give feedback.
Tilburg University / Marketing Management / Marketing Consumer Behavior by Michael R. SolomonEarn passive income from your study documents! Upload your summary today and help students grow from your efforts. Sellers have already earned more than $315,000.00!
Upload documentConcise summary of the material that students need to know for the final exam of the Multicultural Consumer Behaviour elective at THUAS. Material was taken from the book and the slides. I scored a 9.6 on the exam by memorizing this summary.
De Haagse Hogeschool / European Studies / Multicultural Consumer Behaviour Consumer Behavior by Schiffman & WisenblitSummary of chapters 2-6 of the book Consumer Behavior by Hoyer, Macinnis, Pieters (7th edition)
Tilburg University / Marketing Management / Marketing Consumer Behavior by Hoyer, Macinnis, PietersNotes of all the compulsory lectures of the course Consumer Behaviour and Marketing Action (CM2072) of the International Bachelor of Communication and Media. Includes all the lectures given by lecturer Petra Tenbult in week 1-8: Introduction, Consumer Deci...
Erasmus Universiteit Rotterdam / International Bachelor Communication & Media / Consumer Behaviour and Marketing Action Consumer BehaviorSummary of the book Consumer Behavior of Hoyer, Macinnis, Pieters (7th edition) of the chapter 7-10. Made for the course Premaster for Marketing.
Tilburg University / Marketing Management / Premaster for Marketing Consumer Behavior by Hoyer, Macinnis, PietersSummary of all the compulsory literature of the course Consumer Behaviour and Marketing Action (CM2072), which is an elective provided by the International Bachelor of Communication and Media. Includes chapters 1-5, 8-10 of Solomon's book 'Consumer Behavio...
Erasmus Universiteit Rotterdam / International Bachelor Communication & Media / Consumer Behaviour and Marketing Action Consumer Behavior by Michael G. SolomonThe summary is written with care and comes with high-quality images tables and figures. The summary will be updated constantly so please feel free to give feedback.
Tilburg University / Marketing Management / Marketing Consumer Behavior by Michael R. SolomonThe summary is written with care and comes with high-quality images tables and figures. The summary will be updated constantly so please feel free to give feedback.
Tilburg University / Marketing Management / Marketing Consumer Behavior by Michael R. Solomon