Below are summaries, lecture notes, study guides and practice exams for Consumer behaviour of Business Administration at Universiteit van Amsterdam. When you have documents yourself that can be shared among students, please upload them to aid other students with studying. Every time someone downloads your document, you will be rewarded.
Notes of all the compulsory lectures and knowledge clips of the course Consumer Behaviour/Consumer Behavior, (6314M0159Y). This is a mandatory course for both tracks, Digital Marketing and Consumer Marketing. Both are specialisation tracks of the MSc Busin...
Universiteit van Amsterdam / Business Administration / Consumer BehaviourA complete summery of all articles from consumer behaviour. Including WEEK 1 - RED BULL GIVES YOU WINGS FOR BETTER OR WORSE: A DOUBLEEDGED IMPACT OF BRAND EXPOSURE ON CONSUMER PERFORMANCE - BRASEL & GIPS - THE IMPACT OF INCOMPLETE TYPEFACE LOGOS...
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