2300 words including references. This essay revolves around Vertu Extraordinary’s advertising strategy. Vertu is a company which manufactures and sells luxury smartphones, whose approach to advertising and design has changed over time. In fact, while its first advertising campaigns and products were modestly “luxurious”, today Vertu uses dreamlike atmospheres and a modern approach to design in order to emphasise its smartphones’ luxury status. This essay will also explain the advertising techniques used by Vertu to promote its smartphones, whilst identifying the messages conveyed through its campaigns. Because Vertu also advertises its products outdoors, observations will be made about the ways in which the company advertises on the streets.
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