International Marketing for IB Summary (Final Exam)

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  Principle of marketing 18 edition - summaries chapters 1, 2, 3, 5, 7, 18, 19

  By MorganH on 03-22-2022

  $ 8,56 40 pages 1 downloads

  A summaries of the main details of the chapters 1, 2, 3, 5, 7, 18, 19 of the book Principles of MARKETING by Philip Kotler.

  Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB

  A summaries of the main details of the chapters 1, 2, 3, 5, 7, 18, 19 of the book Principles of MARKETING by Philip Kotler.

  Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB

  $ 8,56 40 pages 1 downloads
  
• 

  Principles of Marketing Chap 19

  By MorganH on 03-13-2022

  $ 2,13 7 pages 1 downloads

  In this chapter, we extend these fundamentals to global marketing. Although weve discussed global topics in each previous chapterits difficult to find an area of marketing that doesnt contain at least some international elementshere well ...

  Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB

  In this chapter, we extend these fundamentals to global marketing. Although weve discussed global topics in each previous chapterits difficult to find an area of marketing that doesnt contain at least some international elementshere well ...

  Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB

  $ 2,13 7 pages 1 downloads
  
• 

  Principles of marketing chap 18

  By MorganH on 03-13-2022

  $ 2,13 6 pages

  Summary of the Chap 18 of the book Principle of marketing by Kotler and Amstrong. This talk about the global marketplace. Good marketing companies win, keep, and grow customers by understanding customer needs, designing customer value driven marketing ...

  Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB

  Summary of the Chap 18 of the book Principle of marketing by Kotler and Amstrong. This talk about the global marketplace. Good marketing companies win, keep, and grow customers by understanding customer needs, designing customer value driven marketing ...

  Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB

  $ 2,13 6 pages
  
• 

  Principles of marketing chap 7

  By MorganH on 03-13-2022

  $ 2,13 7 pages

  This chapter looks further into key customer valuedriven marketing strategy decisions dividing markets into meaningful customer groups (segmentation), choosing which customer groups to serve (targeting), creating market offerings that best serve targete...

  Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB

  This chapter looks further into key customer valuedriven marketing strategy decisions dividing markets into meaningful customer groups (segmentation), choosing which customer groups to serve (targeting), creating market offerings that best serve targete...

  Rijksuniversiteit Groningen / International Business and Management / International Marketing for IB

  $ 2,13 7 pages