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Saxion Young Professional Semester Portfolio - Social Media Plan for a large European Hotel Chain 2021

Saxion Young Professional Semester Portfolio - Social Media Plan for a large European Hotel Chain 2021

This is a social media plan for a large European hotel chain. Research question: How can X Hotel increase the percentage of leisure guests through online platforms and GDS channels and influence the booking decision?. Subjects: trends & developments social media, characteristics of social media marketing, online marketing tools , online target groups and much more. This plan with recommendations. goes into webdesign, mobile page design, specific platforms and planning for posting. Also, a budget with substantiation is presentend. All appendixes with visual examples are present. This portfoilio could save you tremendous time when you want to do research into a social media plan for a large company. It was graded with a 82/100 in October 2021.

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Subjects of Hoger Hotelonderwijs - Saxion

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academic review bedrijfseconomie business accounting & finance business english 1 connected leadership engels english 1 english 2 gastvrijheid wereldwijd hotelmanagement hots hotelgame juridische aspecten van hotelmanagement kennismaken met onderzoek management & organisatie management en organisatie marketing 2 marketing a - industry dynamics portfolio marketing for hospitality and tourism ondernemen in hotelmanagement organizational behaviour professionele ontwikkeling rapporteren wereld van hotel management wereld van hotelmanagement wijnkennis, wereld van hotel More Hoger Hotelonderwijs ›

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