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Principles of Marketing, Chapter 1 Summary - Creating and capturing consumer value
Karel de Grote Hogeschool / Business Management (International Business) / Principles of Marketing Principles of MarketingPrinciples of Marketing, Chapter 2 Summary - Company and Marketing strategy: building customer relationships.
Karel de Grote Hogeschool / Business Management (International Business) / Principles of Marketing Principles of MarketingPrinciples of Marketing, Chapter 3 Summary - Analyzing the marketing environment
Karel de Grote Hogeschool / Business Management (International Business) / Principles of Marketing Principles of MarketingPrinciples of Marketing, Chapter 4 Summary - Managing marketing information to gain customer insight.
Karel de Grote Hogeschool / Business Management (International Business) / Principles of Marketing Principles of MarketingPrinciples of Marketing, Chapter 7 Summary - Customer-driven marketing strategy: creating value for target customers
Karel de Grote Hogeschool / Business Management (International Business) / Principles of Marketing Principles of MarketingPrinciples of Marketing, Chapter 8 Summary - Products, Services and brands: building customer value
Karel de Grote Hogeschool / Business Management (International Business) / Principles of Marketing Principles of MarketingPrinciples of Marketing, Chapter 14 Summary - Engaging customers and communicating customer value: integrated marketing communications strategy
Karel de Grote Hogeschool / Business Management (International Business) / Principles of Marketing Principles of MarketingPrinciples of Marketing, Chapter 20 Summary - Social responsibility and ethics
Karel de Grote Hogeschool / Business Management (International Business) / Principles of Marketing Principles of MarketingPrinciples of Marketing Course: Complete Summary of the lectures. Chapters: 1-2-3-4-5-7-8-9-10-15-16
Karel de Grote Hogeschool / Business Management (International Business) / Principles of MarketingPrinciples of Marketing, Chapter 5 Summary - Consumer Markets & Buyer Behavior
Karel de Grote Hogeschool / Business Management (International Business) / Principles of Marketing Principles of MarketingPrinciples of Marketing, Chapter 10 Pricing Strategies: capturing and understanding customer value
Principles of Marketing Principles of MarketingPrinciples of Marketing, Chapter 15: Advertising and Public Relations IBS1
Principles of Marketing Principles of MarketingPrinciples of Marketing, Chapter 16: Personal selling and the sales promotion
Principles of Marketing Principles of MarketingPrinciples of Marketing, Chapter 9 Developing new products and managing the product cycle
Principles of Marketing Principles of MarketingPrinciples of Marketing, Chapter 18: Creating a competitive advantage IBS 1
Principles of Marketing Principles of MarketingAll chapters are summarized and shown in a clear and easy to understand fashion. Each chapter is easy to natigate to and shown in the appendix. Only the most important elements were summarized. Saves over 500 pages of reading.
Universiteit van Amsterdam / Media en Cultuur / marketingmanagement Principles Of MarketingThis is a summary for the course International Marketing for International Business at the University of Groningen. The document contains thorough summaries for chapters 8 to 16 of the book Principles of Marketing, seventh edition by Philip Kotler and Gary Ar...
Rijksuniversiteit Groningen / International Business / International Marketing for IB Principles Of MarketingUitgebreide samenvatting van hoofdstuk 1 t/m 7 van het boek 'Principles of Marketing' van Philip Kotler.
Rijksuniversiteit Groningen / Bedrijfskunde / Marketing Principles of MarketingThis document is a summary written on the 2nd chapter of: Principles of Marketing. The document is fully written in word, with visual examples of matrixes and grids that you need to know. It's summarized in a way which is clear and easy to read.
De Haagse Hogeschool / International Business and Management Studies / Marketing Fundamentals Principles of MarketingAantekeningen colleges priciples of marketing, aangevuld met modellen en afbeeldingen.
Zuyd Hogeschool / Hoger Hotelonderwijs / Principles of marketing Principles of marketingPrinciples of Marketing by Armstrong & Kotler Chapter 8, 9, 10, 11, 12, 14, 15, 16, 19 International Business
Rijksuniversiteit Groningen / International Business / International Marketing Principles of MarketingComplete summary of the marketing course (written in study year 2017-2018)
Universiteit Utrecht / Economie en Bedrijfseconomie / Marketing Principles of MarketingSamenvatting van de hoofdstukken 1,2,3,5,7,8,10,11,12,14,15,18,19 van het boek Principles of Marketing geschreven door Kotler and Armstrong. Ik heb de samenvatting gemaakt en gebruikt voor het vak Marketing aan de RUG van de studie E&BE.
Rijksuniversiteit Groningen / Economie en Bedrijfseconomie / Principles of MarketingA summary of chapter 4 of the book principles of marketing by pearson, Philips Kotler and Gary Armstrong.
Hogeschool Rotterdam / International Business and Management Studies / principles of marketing principles of marketing