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Summary Marketing Management Articles pre-master BA UvA
Summary Marketing Management Articles and Lectures. Pre-master programme Business Administration UvA. Useful for both the Exam and the Business Case.
The Ultimate Marketing Machine; To Be or Not to Be Price Conscious; Using product and retail choice attributes for cross-national segmentation; Are multichannel customers really more valuable; The impact of different touchpoint on brand consideration; Firm-Created Word-of-Mouth Communication; Drivers of consumer-brand identification; The unhealthy=tasty intuition and its effects on taste inferences, enjoyment, and choice of food products; A Global Investigation into the Constellation of Consumer Attitudes Toward Global and Local Products; What makes things cool?
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Specifications
- School: Universiteit van Amsterdam
- Course: Business Administration
- Subject: Marketing Management
- All documents for this course ›
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- Section: Summaries
- Made on: 10-29-2018
- Type: .pdf
- Pages: 28
- Language: English
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Subjects of Business Administration - Universiteit van Amsterdam
More Business Administration ›academic project branding consumer behavior consumer behaviour disruptive innovation marketing ethics and the future of business knowledge management leadership & management leadership & mangement leadership and management management research methods i management resource methods 2 marketing marketing management marketing strategy mrm2 retail marketing strategy & organization strategy and organisation strategy and organiszation strategy and organization theories of international management theories of leadership and management theories of marketing theories of strategy
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