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Summary Final Exam International Marketing RUG International Business
A summary for the course International Marketing for first years of the studies International Business of the Rijksuniversiteit Groningen.
It covers all chapters relevant for the final exam, of the latest edition of the Principles of Marketing book (eighteenth edition) by Kotler and Armstrong.
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Specifications
- School: Rijksuniversiteit Groningen
- Course: International Business
- Subject: International Marketing for IB
- All documents for this course ›
Book
- Name book: Principles Of Marketing 18th edition
- ISBN: 978-1-292-34113-2
- Chapters: 8, 9, 10, 11, 12, 14, 15, 16, 19
- Edition: 18th
- Author: Philip Kotler and Gary Armstrong
Document
- Section: Summaries
- Made on: 04-04-2022
- Type: .pdf
- Pages: 21
- Language: English
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Subjects of International Business - Rijksuniversiteit Groningen
More International Business ›comparative country studies cross-cultural management economics empirical research project empirical research project for ib ethics and international business finance and risk management foreign direct investment foreign direct investment, trade & geography global business history global supply chain management information systems management innovation management in multinationals international business international business environment international financial management international marketing international strategic management introduction to international business managing international business organizations managing international business organizations game organisational behaviour organisational structure organizational behaviour qualitative research methods
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